In March 2016, Dubai’s Armani Hotel played host to an exhilarating luxury event: the launch of Aston Martin’s new DB11 car. Pico gave this exquisite lightweight high-powered machine the welcome it deserved, developing the event concept and providing event management and other services. Matching with Aston Martin’s fearless design philosophy, the concept our team created was ‘a thrill for all of the senses’.
With state-of-the-art screens and light shows, Pico gave the eager audience an experience that was truly Aston Martin – powerful, thrilling and unique. There was plenty of excitement for both the audience and our team, as the entire event had to be executed in the shortest possible time frame – the car itself was only in the country for 24 hours before it had to move to its next stop.
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