The Cathay Pacific group, including Dragonair and Air Hong Kong, now operates more than 150 aircraft to some 130 destinations across the globe.
Cathay Pacific Airways Limited wanted to ensure that its Kuala Lumpur office in Menara IMC had a consistent brand image, reflecting the airline’s regional positioning, global network and strong corporate identity.
Pico activated the office first by stripping the colours down to off-white for the walls and ceiling to ensure that the Cathay Pacific colours stood out in the space. Warmth was added through beige carpeting and richly-veneered joinery for the cladding. This strong space serves as a robust backdrop, allowing the dynamic Cathay Pacific team to provide the highest-quality service to their customers.
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