Finmeccanica is a global high-tech company and a key player in the aerospace, defence and security sectors. Headquartered in Italy, the company employs more than 47,000 employees around the world. At Dimdex Qatar, the biannual Doha International Maritime Defence Exhibition and Conference, Finmeccanica wanted to display their company’s strength, particularly in the defence and aviation sectors and generate orders for their products from different government departments.
The Pico team designed and fabricated a 150 sq. m. custom stand with straight clean, functional lines, ample space to display products – including models of helicopters, a range of different bullets, and a mock up of a six metre cannon – a private meeting room, and a large hanging sign to create maximum brand visibility. The team overcame a number of challenges, including the need to ship the entire stand from Dubai and Qatar and several visa issues, and delivered a truly excellent stand for this important client.
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