Huawei 2016 Mate 8 Launch

A thousand brand ambassadors, dealers, customers and media attended the Kuala Lumpur Convention Centre for the launch of Mate 8, the latest advanced device from global communications tech giant Huawei. Appropriately set for 8 March, much of the successful event – from the creation of the product showcase booth, to logistics and transportation, guest accommodation at the event, and managing the event– was the work of the Pico team. Their integrated, ‘360 degree’ approach to the project ensured that each component of the event was brand-appropriate – right down to the dinner menu for the dealers – and calculated to introduce the Mate 8 with a memorable splash. 



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Brand
Huawei
Case
Huawei 2016 Mate 8 Launch
Location
Kuala Lumpur
Tag
Events  |  Technology