In early December 2016, Pico designed, built and project managed a two-day launch event for the new 5.5 t Mercedes-Benz Sprinter panel van. Held in the outdoor area of the Zero Carbon Building, a sustainable building conveniently located adjacent to Mercedes-Benz’s showroom in Kowloon Bay, the spacious venue augmented the event with its natural light and breezes.
The team set up large tent structures and prominent branding in the outdoor space, carefully incorporating the core messages of the four panel vans on display: ‘lighter weight, higher payload and better performance’. We strategically drove the dynamics of the brand through our design, content development, DM and eDM management, production of exclusive souvenirs, professional guest management and premium catering services, complete with customized background music and visual effects that walked guests through Mercedes’ vision of technology, innovation and an environmentally sustainable future.
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