Members of Pico’s creative team were recently given a great opportunity to completely submerge themselves in an undersea realm, with Pico’s contract to design, build and project-manage the Philippines Pavilion at Expo 2012 Yeosu Korea.
From an exterior designed to immerse the visitor in a coral reef dive in the company of a whale shark, to a series of floor-to-ceiling projection walls offering a 360-degree panoramic view of the breadth of the Philippines’ marine biodiversity, to four glowing ‘coral pods’ highlighting the importance of preserving the Islands of Diversity through ecotourism; this pavilion was bursting with imagination.
The experience continued with a ‘digital hub wall’ showcasing the Philippines’ exceptional coastal resources and relevant investment opportunities, and allowing visitors to directly download - via quick response codes - a wealth of information about leisure and diving travel, corporate partners’ social responsibility and national conservation efforts. All these experiences were made complete through a variety of familiar Filipino scents, delicately released through the pavilion.
With over 100 countries participating and eight million visitors expected, Expo 2012 Yeosu Korea showcased a wide range of perspectives on the diversity of mankind’s connection with the sea under the theme ‘The Living Ocean and Coast’. In addition to the Philippines Pavilion, Pico’s professional expertise was also called upon to create ten other themed and country pavilions.
Including our work at Yeosu in 2012, Pico has built up an impressive portfolio of World Expo work, creating more than 70 Expo pavilions since the 1980s.
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