Qatar Motor Show 2016

More than 25,000 automotive fans arrived at Doha Exhibition & Conference Center (DECC) to attend this year’s Qatar Motor Show, organised by Qatar Tourism Authority. Featuring over 40 international brands from leading luxury, sport and mid-range carmakers, the show has been wowing crowds since officially opening as one of the most anticipated events of the year. The many activities on offer at this year’s show included simulators and parades to competitions and games, providing a highly interactive element and establishing Qatar Motor Show as one of the most dynamic exhibitions in Qatar.

Saleh Al Hamad Al Mana:

Al Mana represents some of the largest and most successful brands in the world. Pico was appointed as the sole contractor for Al Mana stand consecutively for the years 2015 & 2016. It has under its umbrella various brands such as Nissan, Infiniti and Renault participating in the Qatar Motor show.

Infiniti - Saleh Al Hamad Al Mana Company, the exclusive agent of Infiniti in the state of Qatar, showcased the latest enhanced version of flagship full size SUV, the new QX80, at Qatar Motor Show. Infiniti has been the fastest growing premium automotive brand in the region, and had an impressive 380 sq. m. space to display its strengths. The open stand with a mix of black laminate and wooden parquet flooring included a provision of a low wall for meeting areas and catering areas, and a mix of lights were used to add color to the stand on trusses with black fabric. Interactive equipment such as a video wall was provided with two hanging logos to ensure the brand is visible from all ends of the exhibition hall.

Renault - Renault in Qatar set pulses racing at the Qatar Motor Show, with the spectacular debut of its latest sporting legacy. It shared the same area as that of Infiniti (380 sq. m.). The stand had a mix of laminate flooring and carpet. Trusses to hang lights with white fabric were provided.

Nissan – Nissan has carved a niche in the Middle East and owes its success to its huge family of Nissan owners in the region. The Qatar Motor Show is a platform to showcase new automobile designs, thus contributing to the progress and enrichment of the Qatari community. This stand had a space of 980 sq. m. with a combination of laminate and carpet flooring, truss with white fabric. The floor was specially designed to hold the weight of all cars, and the back wall was designed with LED lights with the logo placed on both ends of the stand. A total of 15 cars were put on display with spec stand describing the brand.



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Brand
Al Mana  |  Nissan  |  Infiniti  |  Renault  |  Qatar Tourism Authority
Case
Qatar Motor Show 2016
Location
Doha