Roche is a pioneer in healthcare and the world’s largest biotech company. Founded in 1896, the company is headquartered in Basel, Switzerland and is now a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. As the world’s largest biotech company, Roche offers truly differentiated medicines in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management.
Talk of the Town was a unique event held at the Conrad Hotel in Dubai, providing an interactive platform at which specialised experts could share knowledge, challenges and innovative practices in an interactive, ‘TV show-like’ mix of presentations and workshops.
At Talk of the Town, Roche representatives talked about and presented on a number of important, specialised topics including strengthening Avastin strategic indications; ovarian and cervical cancers, experience sharing, and other key data presented by international speakers.
Pico helped augment this event for Roche, delivering tier seating, furniture, a centre table, LED screens, preview screens, a reception desk, and a media wall with props and branding.
Click here to find out how to activate your brand.